Desktop and mobile click-through rates are trending in opposite directions, as indicated by the latest data from Advanced Web Ranking.The trend on desktop is different from recent reports on declining organic clicks, with Q1 data indicating an opposite pattern.The Data's FindingsThe desktop-mobile comparison is based on data from AWR's CTR tracking tool, which shows dataset-specific changes rather than direct...
Google's Vice President of Search, Liz Reid, discussed the connection between Google and publishers in an interview. She emphasized the importance for publishers to create content that aligns with readers' interests to appear in AI search results.Google states that the decrease in traffic for publishers is not solely due to artificial intelligence.Reid emphasized that the decline in publisher traffic...
John Mueller from Google responded to a question on Reddit regarding the relevance of meta descriptions. His response might be unexpected for SEO professionals seeking guidance on crafting effective meta descriptions and facing issues with Google overriding them.An SEO expert claims that meta descriptions serve no purpose.Meta descriptions may no longer be effective or necessary due to Google rewriting...
Google's John Mueller answered a query regarding potential changes to Google's search quality guidelines as AI agents start browsing websites for users. This response could hold significant importance for website owners.Question Regarding Independent Browsers and Criteria for Search QualityAn SEO inquired on Bluesky if Google’s advice on enhancing user experiences would change as AI tools become more autonomous in...
The June 2026 spam update has been fully implemented, as reported by Google's Search Status Dashboard on June 26, 2026.Google has completed the global rollout of the June 2026 spam update, as reported by the Google Search Status Dashboard.The dashboard indicated that the rollout was an issue impacting ranking at 9:00 a.m. PT on June 24, and the release...
John Mueller, a Google Search Advocate, clarified on Bluesky that the generative AI report in Google's new Search Console records impressions when a website is featured in AI Overviews and AI Mode.When examining the new report, it is important to consider why the impression count may be lower than expected when compared to the number of AI answers an...
Marketing hiring has decreased more than engineering hiring at 12 major tech companies, with marketing roles declining by 36% and engineering roles by 11% in the same period, according to recent data.The information comes from SignalFire’s State of Talent Report, which examines major tech companies such as Alphabet and Microsoft alongside a group of young startups. The statistics are...
Google has integrated "computer use" into Google Gemini 3.5 Flash, allowing for agent-style control of browsers, apps, and desktop workflows as a standard feature rather than a distinct product. This enhancement enables Gemini to observe and engage with user interfaces, analyze on-screen content, and execute direct actions. A senior scientist from Google DeepMind cautioned that large-scale AI agents may...
Microsoft Clarity has announced that the tool's Bot Analytics dashboard now displays bot requests that violate a website's URL rules.Clarity will determine and show these requests as a proportion of overall bot engagement during a specified period and enhance the current AI Visibility tools on the dashboard, which recently started presenting the foundational queries supporting AI references.What Can Be...
Nenad Tomašev, a Senior Staff Research Scientist at Google DeepMind, outlined the deceptive tactics used by malicious actors to manipulate systems for their own gain, emphasizing that these actions are currently occurring.Agentic AI Agents Are More Likely to Fail at ScaleMalicious individuals are setting traps for AI agents to exploit them for criminal purposes, which poses a challenge in...
